I craft visually and conceptually striking director’s treatments for tv and online ads of food, beauty, automotive and lifestyle brands that consist of layout design, static and motion visual research (moods) and copywriting. I worked alongside great directors that won numerous successful pitches which translated into exceptional projects.
Here’s my process:
Research
I generate or search for the most appropriate visuals to present the director’s vision. than choose the best ones and create various moodboards.
Writing
I take notes from director and agency brief to generate text that tell the story clearly and present the project in an interesting way.
Layout
Finally, I combine all the visual research and generated text to design a beautiful treatment with great typography, composition, static and motion images.
If you have a project you wish to discuss, please get in touch 👋🏻